The marketing analytics company has received funding from Eucalyptus co-founders Charlie Gearside and Alexey Mitko and ad guru Russel Howcroft among many others.
The funding will help the company further expand its capability to drive self-service onboarding and generate automated insights for customers, as well as an expansion into the US.will really drive three things for us.
“We’re taking that a step further, by not just saying yes it is spending effectively, we’re also enabling capabilities that customers are able to embed in their organisation, rather than relying on external consultants that might normally take three to eight months, sometimes even more to produce those reports that help them make those decisions,” he said.
Initial investors in the company include former chairman and chief executive of Publicis Worldwide Australia, Andrew Baxter, and Deloitte Creative partner Nick Garrett. Eucalyptus is the company behind brands such as men’s health company Pilot, Nicole Liu’s Kin Fertility, personalised skincare business Software, menopause treatment business Juniper and sexual wellness brand Normal.
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