Myer is one step closer to building Australia’s “leading retail ecosystem” after striking a deal with Premier Investments to purchase a swathe of popular fashion brands, including Just Jeans.
Myer boss Olivia Wirth has shared the company’s vision to build Australia ’s “leading retail ecosystem” after absorbing a swathe of popular outlets into its sizeable catalogue., Portmans, Jay Jays, Dotti, and Jacqui E after announcing its intention to purchase the popular Australia n businesses in a statement published to the ASX on Tuesday.
Myer boss Olivia Wirth has shared the company’s vision to build Australia’s “leading retail ecosystem” after absorbing a swathe of popular outlets into its sizeable catalogue. Picture: Supplied Ms Wirth said Apparel Brands had the “strength and sourcing and understanding” of their product which would allow Myer and the newly purchased outlets to work together as well as run as independent businesses.
“Equally, the data e-commerce loyalty expertise that we have, the Myer brand that's been around for 125 years obviously is a massive asset and will also be a key contributor to how we think about the apparel brands moving forward.” “Obviously there's going to be opportunities across the full spectrum of the areas that we operate in, and this includes our relationship with our landlords and includes our relationship with our suppliers, our sources, with the distribution partners,” she said.
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