Reigning AFL premiers Melbourne hope the historic temporary rebranding of the club to Narrm will prompt a wider discussion about Indigenous issues
hope the historic temporary rebranding of the club to Narrm will prompt a wider discussion about Indigenous issues.
The Demons will switch to the Aboriginal name for the city of Melbourne during Sir Doug Nicholls round later this month. Demons leaders have hailed the change as significant with the club to continue going by Narrm for Indigenous rounds in theIndigenous Demons great Aaron Davey travelled from Cairns to host the launch on Monday, while premiership star Steven May, an Indigenous man from Darwin, proudly showed off the Demons’ new jumper.
“It’s something I never really thought was going to happen,” the defender said when asked what it meant for the club to be rebranded as Narrm. “Extremely proud, but just to be recognised during those two rounds is always special for our friends and family back home. “We get to wear an Indigenous guernsey and now to be called an Indigenous name like Narrm I think is really special. There will be little kids here watching us play, asking their parents what the name means and that will start conversations.
“The flow-on effect from that is huge and the only way we can better is through education, teaching and raising awareness so I think this is another step along the way to fast-track that.”For the 2022 AFL Sir Doug Nicholls Round + AFLW Indigenous Round celebrations, Melbourne will rebrand itself with the Aboriginal name for Melbourne, Narrm.
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