Robert Pearlman is a space historian, journalist and the founder and editor of collectSPACE.com, an online publication and community devoted to space history with a particular focus on how and where space exploration intersects with pop culture. Pearlman is also a contributing writer for Space.
Richard Danne, design director for the NASA"worm" logotype, delivers remarks during a dedication event, Nov. 6, 2023, outside of NASA Headquarters in Washington, DC.Nearly 50 years after it was first introduced, just over 30 years since it was unceremoniously retired and only three years after making its triumphant return, NASA honored the designer behind its retro-cool, sometimes controversial but now seemingly universally loved logotype.
"Our firm was only about a year old and Bruce, may he rest in peace, was very involved in federal things before — he had designed the American Bicentennial symbol — we think that's one of the reasons that we got invited," said Danne."So we decided to propose one symbol, only one, and support it with about 25 demonstrations, and that was radical then and it's radical now.
"Also, in retrospect, I realized that it has this amazing other characteristic, which is, to put it very simply, a four year old can draw it," Bierut said."If you're talking about seizing the imagination of the next generation and the generation after that, that capacity to inculcate them in the excitement and reduce it to a simple shape like that, it's just really thrilling.
"The idea that that insignia as a patch represents an allegiance to you, your colleagues and to the mission you're serving is really important," he said.
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