NASCAR chases holiday TV audience with Easter dirt race
Ryan Blaney and Denny Hamlin come through a turn during a NASCAR Cup Series auto race at Bristol Motor Speedway Saturday, Sept. 18, 2021, in Bristol, Tenn. – Kevin Harvick was on his annual family beach vacation when he was forced to cut it short early by three days to return to work for the first time in his career on Easter Sunday.
“When you think about all the other sports leagues with NFL on Thanksgiving, NBA on Christmas, this is our opportunity to run on Easter Sunday and drive a lot of momentum for our fans that are watching at home," Kennedy said when the race was announced."We put a lot of consideration into family time.
“The only way it’s successful is if the TV ratings are through the roof. That’s the only way that having it on Easter night is successful," Harvick said."That’s the only reason it is where it is is for a TV rating, so if it doesn’t have a TV rating, you should never do it again.
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