Femtech startup Natalist just announced it has secured $5 million in funding to help empower consumers in the preconception and prenatal periods. Stitch Fix 's CEO, Evidation Health's President and Rock Health join as investors.
, among investor groups Collaborative Fund, Fuel Capital, Rock Health, xFund and Cowboy Ventures, who is leading this round. With the investment, Natalist plans to both expand its product offerings and accelerate the growth of its customer base.
“I am excited to work closely with this group of investors to pursue our vision for improving the fertility experience. Most of our investors are parents , each with their own unique fertility journey. So they bring not just capital, but an authentic connection and desire to push our mission forward and help others start families,” said Halle Tecco, Founder and CEO.
With plans to expand its offering of evidence-based products and educational resources, Natalist is positioned to grow its reach in the family planning arena. Specifically, Natalist is in the R&D phase with a few additional products including products specifically designed to cover the needs of women with particular conditions like PCOS and endometriosis, as well as exploring products addressing male fertility.
Christine Lemke, Cofounder and President of Evidation Health, a Series C health technology and service company that helps innovative life sciences and healthcare organizations understand how everyday behavior impact health outcomes, emphasizes the big opportunity in this space. “My fertility journey, along with many others’, is fraught, confusing, and full of unreliable and under-researched information.
The group not only recognizes the urgent need to deliver better support to future parents during their fertility journey, but also the lack of personalized product selections and evidence-based educational resources for the various groups of people who have different needs, and is committed to continuing their efforts in this direction with this funding round.
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