This latest period of turmoil began late Friday night, when the NRA filed an amended complaint in the group's ongoing lawsuit against Ackerman McQueen in federal court in Dallas.
The NRA accused Ackerman of repeatedly misleading it about NRATV's allegedly dismal metrics. These allegedly false representations formed the basis of the NRA's confidence and renewed investment in the program, which at one point topped $20 million annually.
The Dallas lawsuit was originally filed by the NRA in August to stop Ackerman from using its logos and NRA-branded content on their website as samples of client work. The complaint alleged that the NRA owns the intellectual property rights to such imagery and does not approve of Ackerman using it as a portfolio item.
In a counterclaim first made weeks ago, Ackerman contended that LaPierre had not only expressed his enthusiasm for the performance of NRATV, but that he indicated he would continue to support the channel as chief of the NRA, even as he knew the non-profit would begin to unwind its relationship with Ackerman.
Ackerman's original counterclaim also brought to light new allegations about LaPierre's politics that it says provide insight into his decision-making and stewardship of the NRA. The filing says he"bristled" at the notion of backing then-candidate Donald Trump during the campaign, just ahead of the NRA's annual convention in 2016.
Quoting a leaked memo written by former NRA President Lt. Col. Oliver North, a high-profile figure in the dispute over whom both parties have tussled, the Ackerman filing says that Brewer was brought on board"in connection with litigation... arising from the termination, or potential termination, of key corporate relationships." Ackerman interprets this language as a premonition about their business relationship.
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