Finally frustrated in its hope of hosting a conference and trade show in Miami this week, the National Association of Television Program Executives (NATPE) is forging ahead with another service to …
Finally frustrated in its hope of hosting a conference and trade show in Miami this week, the National Association of Television Program Executives is forging ahead with another service to the content community, revealing Tuesday a new initiative to open its massive video library for content distribution, marketing and monetization., which has boarded as NATPE’s video management partner on the AI-powered library makeover.
The vast majority of our library is now up and loaded on AnyClip’s platform. NATPE is now looking forward to discussing ways that this content can be used as a benefit to marketing for the organization, and providing access to membership. “The issues that NATPE was grappling with – cumbersome file sizes, outdated formats in disparate locations, a lack of visibility or understanding of their archive – are common to media companies,” said AnyClip CMO, Kirk Iwanowski. “Even now you have media and entertainment clients that are manually applying metadata to their video files as they struggle to organize and leverage their libraries,” he added.
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