The media company was criticized for its coverage of the previous summer Olympics.
Thursday, as the media company shifts toward live coverage of the competition after primetime ratings plummeted during the Tokyo Olympics.Peacock will feature all sports and events in addition to replays and exclusive programming, according to a
Thursday, and NBC’s broadcast network will air at least nine hours of daytime coverage—more than any previous Olympics, according to the network—and a primetime show that will recap the day’s events.of the 2021 Tokyo Olympics, after only some events were broadcast live on Peacock while others were blocked by commercials or spread across the company’s cable networks.15.5 million viewers—the lowest since 2000—and had a total TV viewership of 150 million, also the lowest since 2000.
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