NBCU's Peacock streamer will offer 'something for everyone,' but it's also playing catch-up
The Peacock will need it in order to stand out in the increasingly crowded streaming market, especially given that its April 2020 soft launch will make it one of the last to enter customers' homes. "The thing about Peacock TV is it could and should have launched four years ago," media analyst Matthew Ball tweeted following the Peacock reveal.
The tie-in with Comcast means that Peacock won't be a tried-and-true stand-alone streamer as the conglomerate weighs boosting its pay TV profits with offering a service for cord-cutters. But it also will give NBCU a built-in subscriber base from which it can grow. Comcast currently has more than 20 million subscribers in the U.S. who are expected to enjoy access to Peacock at launch.
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