The Alliance will provide training for NBCU’s Creative Impact Lab, which commissions underrepresented apprentices from nonprofit creative agencies to create assets for nonprofit partners.
has partnered with the Alliance for Media Arts + Culture to build on the company’s Creative Impact Lab.
The Lab, launched last September, is meant to boost diversity in the creative marketing field by giving apprentices from historically excluded backgrounds the opportunity to develop marketing assets for NBCU’s nonprofit partners, with guidance from employee volunteers. These spots are then seen on Comcast NBCU’s various networks and platforms.
NBCU will grant $119,000 to the Alliance, a nonprofit focused on cultural impact in media arts, to train NBCU volunteers on how to mentor the Lab apprentices effectively and to share best practices with the apprentices’ nonprofit creative agencies on how to create powerful and impactful spots. These agencies include Reel Works, RE:IMAGINE, PhillyCAM, Spy Hop and Youth FX.
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