The new offering, unveiled at Cannes Lions, will be fully operational starting in October.
has unveiled a strategic expansion of its global One Platform advertising technology, data, measurement, and content offering, enabling marketers to manage multi-market ad campaigns across linear TV, connected TV, and premium digital video inventory in a single buy.
One Platform is partnering with FreeWheel, Comcast’s advertising management solution that enables clients to manage and monetize premium video ad inventory, to give “globally minded marketers … access to the best global-to-local content from over 190 countries spanning Europe, Asia, Australia, and the Americas.
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