As of last year, student-athletes have been permitted to profit off their personal brands. But now we have 30 different laws in 30 states and, according to the NCAA President, that won't be changing soon without help.
The NCAA set a broad rule in its interim policy that NIL could not be used as a recruiting inducement, but has not been able to enforce it due to fears of litigation. The association has lobbied Congress for close to two years seeking an antitrust exemption.
“There’s really not anything that can do it nationally without Congressional support because of the legal system right now," Emmert said. committed to Miami over Florida and other SEC schools. Mud-slinging involving lawyers, collectives and representatives suggested Rashada was up for bid, with NIL packages as high as $9-$11 million being offered.
"It’s been the most dynamic and in some traumatic moment in college sports history, but that’s been fun because it allows a lot of opportunities," Emmert said."Most importantly for me, every year we’ve been able to improve the circumstances and support for athletes." Asked about his legacy, Emmert responded: “I hope as somebody who kept the student athletes at the front of all of this, the college athletes' plight has continued to get better and better and better every year.”
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