Nent Group Boss Anders Jensen on Viaplay’s Scripted Strategy and Plan for Global Domination

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Nent Group Boss Anders Jensen on Viaplay’s Scripted Strategy and Plan for Global Domination
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Anders Jensen, the sleek and mild-mannered president and CEO of Nent Group, has transformed the company’s Scandinavian streamer, Viaplay, into Netflix’s biggest European competitor since taking its…

, into Netflix’s biggest European competitor since taking its helm in 2018. Jensen, who describes himself as a “content nerd,” is the recipient of’s Vanguard Award, which will be presented at Mipcom in Cannes this year. He is behind the company’s big strategic move into scripted content.

“A lot of companies that end up in conglomerates typically tend to be ‘de-focused,’ but if you want to transform your business, then you need to be laser-focused on what it is that you want to achieve, especially for us, as we’ve been growing from a local regional player into something else,” Jensen says.

“My career has been quite international because that’s how the telecom industry has evolved … and it’s been quite beneficial for the role I took on at Nent Group,” says Jensen, who lived and/or worked in the U.K., Italy, Asia and Hungary, among other territories.s Vanguard Award at Mipcom for his significant contribution to the global business of entertainment, says he “was born in the late 1960s and grew up in the ‘70s and the ‘80s, which was the golden age of television.

Jensen says the company will stick to that editorial line even if it’s planning to deliver two English-language films per year, kicking off with “Hilma,” a biopic of the revolutionary Swedish artist and feminist Hilma af Klint starring Lena Olin and directed by her husband, Lasse Hallström .

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