Nest Labs: How IPod Creator's Smart Thermostat Became a Top Google Brand

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Nest Labs: How IPod Creator's Smart Thermostat Became a Top Google Brand
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Nest Labs started with a smart thermostat engineered by iPod creator Tony Fadell. Acquired by Google in 2014, it’s now a top smart home device brand.

with Google's internal hardware team reportedly at odds with Nest's separate operation.

Rogers would leave in 2018 at a time when the company's"stand-alone" status was ended after a three-year experiment, and it becamehardware team to better compete with Amazon and Apple's growing smart home products and linked AIs like Alexa and Siri, respectively. And since, whatever missteps may have occurred along the way, the business the Nest's founders started has grown into a significant source of revenue for Alphabet.

In 2018, its financial reporting gave just enough detail for Wall Street analysts to estimate it to have grown to a $750 million a year business, with Alphabet CEO Sundar Pichai saying that in 2017 Nest had generated more sales than in the previous two years combined. By the fourth quarter of 2021, the Google reporting line for revenue under which Nest falls,"Google other," was generating over $8 billion in quarterly sales.

at that time said,"One way to look at the change is to say that Nest has fully become an extension of Google and its ambitions in the smart home after years of bouncing around within the Alphabet/Google org chart nightmare. Another is to say that Nest as we once knew it is now well and truly gone. It's all just Google now. The truth is probably somewhere in the middle...

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