Nestlé launches luxury KitKat bars — but they're not cheap

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Nestlé launches luxury KitKat bars — but they're not cheap
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Break me off a piece of that $17 KitKat bar

Swiss chocolate giant Nestlé has announced a luxury, handcrafted version of the popular chocolate bar for the United Kingdom, in time for the Christmas season.Customers will be able to choose from 1,500 flavor combinations.The opulent eight-finger bar allows customers to choose from 1,500 flavor combinations, and also features personalized packaging.The new"KitKat Chocolatory" creation isn't exactly a cheap thrill, though — each bar will set you back £14 .

" "This is the biggest news for KitKat since the introduction of the KitKat Chunky exactly 20 years ago," Rabia Khan, Head of KitKat Chocolatory for Nestlé UK & Ireland, said in a press release.It isn't Nestlé's first attempt to stay ahead of changing consumer tastes and trends.Earlier this year it launched a new KitKat that distills its sweet flavor from a cocoa fruit without any added refined sugar. Each bar is hand-crafted.

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