Netflix account cancellations soared in the days after co-founder and chairman Reed Hastings endorsed Vice President Kamala Harris and donated millions to her presidential campaign, according to a report.
Netflix cancellations nearly tripled in the US after co-founder Reed Hastings endorsed Kamala Harris: Report
Subscribers likely axed their accounts en masse because the streaming giant killed its basic plan — which was its lowest-priced ad-free option — in the same month. Trump supporters slammed the donation and turned to social media to call for a boycott. Some online users falsely claimed Netflix itself had donated the millions to Harris.
But the short-lived Netflix boycott is reminiscent of social media-led campaigns against companies with DEI initiatives.
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