Netflix Chief Executive Reed Hastings said on Friday the entrance of Apple, Disn...
CAMBRIDGE, England - Netflix Chief Executive Reed Hastings said on Friday the entrance of Apple, Disney and NBC to the global streaming market will push content costs to levels that make its epic drama about the British Royal family “look like a bargain”.
The new video-on-demand subscription services are good news for producers, with rival platforms competing to poach the best content and talent, Hastings said.The show is intended to span 60 episodes over six seasons. “People are increasingly understanding that competition is here, and it’s going to increase,” said Morningstar analyst Neil Macker. “Companies like Disney are willing to bleed cash for years to compete in this space.”
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