After the company reported losing subscribers.
“We’ve left a big customer segment off the table, which is people who say: ‘Hey, Netflix is too expensive for me and I don’t mind advertising,’” Sarandos said. “We [are] adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.’”
The streaming service has been widely expected to launch an ad-supported subscription tier for its service ever since its“We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.’” Netflix’s plans to launch the new, cheaper tier follows news that it lost subscribers for the first time in over a decade. The company reported a loss of 200,000 subscribers in Q1 2022, compared to the fourth quarter in the previous year. It remains the largest streaming service with roughly 222 million subscribers, but the loss has forced Netflix to rethink its historically hardline stance against ads.
Now, the question is which ad-sales company Netflix will partner with to help it enter the advertising business. Earlier this month thethat NBCUniversal and Google were two top contenders.
that Netflix could be looking to buy a streaming hardware company like Roku. “We don’t need it,” Sarandos said, according to the
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