Sharing accounts across multiple households likely to attract additional fee as streaming giant looks to recoup subscriber losses
Netflix’s new model cracking down on shared passwords could see users paying extra to use accounts in multiple places.Netflix’s new model cracking down on shared passwords could see users paying extra to use accounts in multiple places.Last modified on Thu 26 Jan 2023 03.14 GMT
“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with. As is the case today, all members will be able to watch while travelling, whether on a TV or mobile device.” “However, we believe the pattern will be similar to what we’ve seen in Latin America, with engagement growing over time as we continue to deliver a great slate of programming and borrowers sign-up for their own accounts.”The new model could see Australian Netflix users paying about $4 extra a month if last year’s trials in Costa Rica, Chile, Peru, Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic are a guide.
But the new system may put an end to logging into your account to watch a Netflix show at a friend’s or relative’s house, as well as sharing a single subscription across multiple houses.
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