Netflix EMEA boss Larry Tanz has said the streaming platform is explicitly telling creators not to write shows with Netflix’s new ad-tier in mind. “We’re being really clear to our…
“We’re being really clear to our creative partners: tell the stories the way you would with Netflix normally and no changes,” said Tanz, who was speaking at U.K. TV conference Content London.
“There’s a natural cadence in shows and even in films where there are ends of scenes and places where an ad can easily appear,” he added. “It’s funny one of my kids asked for an iPhone, and I realised that I could get a smart TV – a 4k smart TV – for less money than an iPhone,” he shared. “And I did that. I got a new one. […] It was a reminder for me that smart TVs are actually quite cheap. And smart TVs are proliferating. People get a smart TV, they connected to the internet, it’s so easy. It’s like, connected over my Wi Fi. There was a Netflix button on the remote. And within five minutes, I was watching my new smart TV.
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