Netflix: How did the streaming service turn its fortunes around?

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Netflix: How did the streaming service turn its fortunes around?
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The streamer has grown its subscriber base after two consecutive quarters of losses.

By Steven McIntoshYou will probably have noticed how much longer it takes these days to complete your favourite Netflix shows.

But Netflix has been attempting to make the platform more enticing - starting with the way it packages its shows. Nearly every streaming service is doing some version of this. Apple's Ted Lasso, Amazon's The Boys and Disney's Pam & Tommy are just a few of the shows which have experimented with more staggered rollouts. Many of them will release the first two or three episodes of a season together, before moving to a weekly model for the rest.

This includes the introduction of a designated kids' zone, which has made Netflix a much more valuable commodity for families. "This comes as no shock, as Netflix is really having to go big on its own content now, with Disney, Paramount and so many others launching their own streaming services, and taking their movies with them once the rights end. It's a tough market out there - Disney+ took Netflix's spot as the most popular streamer over the summer, and you can bet they want their crown back."of how the recommendations system works.

But of course, no amount of great technology would be enough on its own to attract subscribers. Ultimately, it is the content that keeps people coming back.

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