Netflix is introducing a new test feature that quickly gained criticism from Judd Apatow (JuddApatow) and other filmmakers online
Netflix said Monday it is introducing a new test feature to allow viewers to either speed up or slow down content on their smartphones, a move that quickly gained criticism from Judd Apatow and other filmmakers online.
first reported the new feature, showing a screen grab that allows a viewer to choose to slow down a show as much as 0.5x the normal speed, or increase the speed up to 1.5x the normal runtime. , slammed the feature, tweeting "No @Netflix no. Don’t make me have to call every director and show creator on Earth to fight you on this. Save me the time. I will win but it will take a ton of time. Don’t fuck with our timing. We give you nice things. Leave them as they were intended to be seen.
He added in a follow-up tweet, "Distributors don’t get to change the way the content is presented. Doing so is a breaking of trust and won’t be tolerated by the people who provide it. Let the people who don’t care put it in their contracts that they don’t care. Most all do." "We’re always experimenting with new ways to help members use Netflix. This test makes it possible to vary the speed at which people watch shows on their mobiles. As with any test, it may not become a permanent feature on Netflix," a Netflix spokesperson told filmmaker Jay Chandrasekhar and The Incredibles
director Brad Bird tweeted, "Whelp— another spectacularly bad idea, and another cut to the already bleeding-out cinema experience. Why support & finance filmmakers visions on one hand and then work to destroy the presentation of those films on the other???"
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