Netflix's cofounder and first CEO, Marc Randolph, explains the strategy behind the company's original recommendation engine.
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The algorithms made suggestions that optimized for the company's inventory of DVDs and movies, at the time, as well as viewers' tastes. The company's cofounder and first CEO described Netflix's early DVD-matching system that launched in 2000, called Cinematch, in his new book,"That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea."
"We had to find a way to recommend items that weren't the easy ones that everyone thought about, which was new releases, but ones that they might like even better that we also happen to have in stock or have better economic availability," Randolph said."I think — I'm not part of the company now — that's never changed."
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