Netflix looks to swing into the live sports action with... celebrity golf
Celebrity golf might not sound like the most exciting sport to kick off Netflix's first live sports streaming event. But starting with golf is a smart move by the streaming service for two key reasons.First of all, Apple's decision to leverage the popularity of celebrities could help to attract viewers – people tend to tune in to watch familiar faces in an unfamiliar setting.
reunion this spring was a disaster, with unexpected delays leading to a lot of smug social media posts by Netflix's rivals and even pizza firms. Chicago's Lou Malnati's Pizza tweeted:"Prepping, baking, and serving a deep dish pizza doesn’t even take this long". See more What's interesting about celebrity golf isn't so much the sport itself as what it might signal for Netflix's live streaming strategy going forward. It can't livestream Formula 1, because ESPN has that, and it can't do Friday Night Baseball because Apple TV Plus has that. And other streamers have already been successfully bid for streaming rights deals with the big names in every sport.
So maybe Netflix's plan isn't to compete in the same events, but to possibly create its own events. While it's possible that the streamer may use its deep pockets to try and outbid rivals – something that in the long-term might put streaming prices up for everybody – it's also possible that Netflix plans to attack from the flank rather than directly with live streamed shows that feature sports stars but in very different circumstances.
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