The app code suggests that users won’t be able to skip ads -- a common move in the streaming world -- and playback controls won’t be available during ad breaks.
Netflix isn’t planning to let users of its new ad-supported tier download shows and movies to their devices for offline viewing, according to code found inside of the company’s iPhone app, removing a feature that customers enjoy on its regular service.
The ad-supported tier will provide a cheaper alternative to customers scared off by the service’s rising prices.“Downloads available on all plans except Netflix with ads,” according to text in the app that was discovered by developer Steve Moser and shared with Bloomberg News. The code also suggests that users won’t be able to skip ads -- a common move in the streaming world -- and playback controls won’t be available during ad breaks.
Still, the early clues suggest Netflix is strictly limiting the frills on the ad-based service. With its regular plans, users can download content for viewing in places without reliable internet access, such as airplanes. The lack of that option could help Netflix upsell users to its higher-end tiers after it hooks them on the ad-supported version. The Los Gatos, California-based company has already said that it won’t offer all of its content on the ad tier.
Netflix’s app has additional hidden references to its ad expansion, including text about helping Netflix tailor ads to specific users. “Now, let’s set up your ad experience. We just need a few details to make sure you get the most relevant ads on Netflix. It’ll be really quick, we promise!” one message reads.
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