Prepare for your Netflix binge to be interrupted by ads starting November at £4.99 per month 📺
Netflix has announced it’s cheaper, ad-supported tier is coming to the UK.
The deal would mean significant savings for customers who are currently paying £6.99, £10.99 or £15.99 on one of the company’s three plans. About 5% to 10% of Netflix’s programming will not be available on the ad-supported alternative because of licensing restrictions, Peters told reporters. ‘We at Netflix have a huge opportunity ahead to grow our viewing and to attract more subscribers and part of that is having a wide range of price and plan options for different viewer needs,’ said Peters.
Advertisers will also be able to prevent their adverts from appearing on content that might be inconsistent with their brand, such as titles which feature sex, nudity or graphic violence. Movies will have a ‘pre-roll ad experience’ for the films recently added to ‘try and preserve that cinematic model’ while movies that have been on the streamer for a while will have ads both before and during the movie adverts – but the breaks will be less frequent.
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