Streaming giant signs up with one of the world’s most respected ‘audience currency’ companies
These sorts of numbers might make you wonder what advantage Netflix sees in signing up BARB’s independent scrutiny. The move makes more sense, though, when you learn that from the second week of November BARB will start publicly reporting the monthly reach and viewing share for SVOD/AVOD services that account for more than 0.5% of total identified viewing.
Before interested readers start getting too excited about being able to track Netflix’s real audience figures every day, it’s important to stress that BARB only releases a fairly basic set of top-line figures free of charge. You have to pay a substantial subscription fee to obtain access to BARB’s much more in-depth information. But the fact is that the data will be there for industry players willing to pay for it, so Netflix won’t be able to hide anything.
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