Netflix will put GM EVs in Its original programming.
, the Hummer EV will star in season 7 ofThe move is part of a broader effort by Netflix to work more electric vehicles into its content. The wide-ranging goal will include screen time for non-GM EVs, but both companies seem invested in the partnership.
The two are already promoting an upcoming Super Bowl ad for the Chevy Blazer EV. It features Will Ferrell in a"GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films," Netflix Chief Marketing Officer Marian Lee said in a release.
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