Gen Z's favorite brands are heavy on social-media and social-communication names, like TikTok, Discord, Snapchat, Instagram and Cash App.
According to a survey from Morning Consul, Gen Z’s favorite brands are mostly U.S. tech giants. YouTube has the highest favorability for Gen Z among all brands at 86%, followed by Google GOOG, -2.63% at 83%, Netflix NFLX, -2.24% at 82%, Amazon AMZN, -2.72% at 80% and M&M’s at 79%.
Many of those brands also have somewhat similar favorability ratings among the general U.S. adult population, according to the report, but what brands stand out most to Gen Z in particular?Compared to to rest of the American population, Gen Z’s favorite brands revolve around social media and social communication. TikTok, Discord, Snapchat SNAP, -5.30%, Instagram and Cash App are the top five brands for the age group in favorability difference compared to the rest of the population.
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