This new £250,000 Range Rover signals Jaguar Land Rover's intent to shake up the bespoke market...
Aiming to transition to an agency model by late 2024, JLR will eventually deal with customers directly rather than through dealerships.
Sixteen examples of the Range Rover SV Lansdowne Edition, launched today, will be produced. All of the cars, which each carry a number stamp, have already been sold. The SV Lansdowne Edition gets a number of bespoke options, including exclusively commissioned Lansdowne Grey Gloss paint, accented with what Land Rover calls “unique design details”; 23in alloy wheels finished in satin black with grey inserts; and chrome detailing on the front and rear bumpers.
Inside, it has a unique rosewood interior, a ceramic finish to the controls, leather-bound carpeting and the usually optional Tailgate Event Suite as standard, enabling owners to sit on foldable chairs on the split-folding tailgate.
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