New Chief Executive Guillaume Faury imposed his mark on Airbus with a simplified...
PARIS - New Chief Executive Guillaume Faury imposed his mark on Airbus with a simplified management structure and a manifesto for factory modernization on Thursday, as Europe’s plane giant enters a new phase in its titanic rivalry with Boeing.
“We are in a period of exceptional change in our industry and we need to prepare Airbus for the opportunities and challenges ahead,” Faury said in a statement.Airbus was until recently a very public battleground for Franco-German industrial rivalries and personal power struggles, but Faury stayed out of the spotlight as Enders quarreled with then planemaking chief Fabrice Bregier.
The methodical former military flight test engineer set out his priorities to shareholders on Wednesday. Insiders say Faury hopes to prepare Airbus for a new type of strategic battle with Boeing and their future competitor China, focusing at least as much on leaner, more robotic production methods as lavishly staged order announcements.
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