Australia is one of the most important markets for Netflix with the biggest potential for growth, according to a new Ampere Analysis report.
But Australia, Poland, Germany, and the Netherlands have the most potential for growth, according to Ampere.
Ampere's report said that these four territories"display the characteristics of underweight markets" and that the"size of the streaming audience in Australia makes it an ideal target for local investment."Australia has 4.5 million Netflix subscribers, but just 12 productions, according to Ampere.
"Although existing demand is met with English-language originals, productions with a home-baked Australian flavour will pay dividends in a market with strong SVoD penetration, especially in the light of Disney's D2C imminent launch here," Ampere said of Australia in the report.
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