The new BMW iX has a certain devil-may-care swagger about it. BMW has been in the electrification game for far longer than other premium manufacturers, and although its strategy has been baffling at times, the company has always played the long game. The iX is a classic case in point...
corporate identity since 1933. Since then, its application has veered from strict functionalism to elaborate over-emphasis.
The rest of the body doesn’t so much flow back from this bold face as slide and slip in a chiselled, faceted kind of way. The tapering belt line that rises above the rear wheel to form a signature thick D-pillar was first seen in the i3 and has subsequently been widely imitated. In the iX, it seems to imply the end of the car, but there’s still a relatively large rear overhang.
And yet it sort of works. As a whole, the iX’s visual contradictions balance each other out, helped by some adventurous detailing and elements rendered in the optional Titan Bronze Exterior Trim. Visually, the iX has far more in common with the compact i3 than any of its SUV siblings; both EVs share the idiosyncratic discord that comes out from pushing the envelope.
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