The last thing automakers want is for their cars to get a reputation for deteriorating quickly on the inside.
Nathan BomeyCars are lasting longer than ever. While that's good for owners, it’s bad for the interior of the vehicle, where stains, cracks and outmoded electronics can undermine the overall driving experience.
Faded plastics or stained fabrics could leave an impression on car owners – and their passengers – that certain brands can't hold up over time, even when their engines are running strong.Imagine the wear and fears on cars used through ride-hailing apps like Uber and Lyft, where passenger volume can be higher and interiors are at risk of wearing out more quickly. And with those customers, there's only one chance to make a good impression or leave a bad one.
From a practical perspective, that means using more synthetic leather on seats instead of traditional fabrics, which tend to wear out faster, she said. PPG is working on coatings technology to make synthetic leather feel more like the real thing and boost its durability.“There’s a huge opportunity for automakers to try to find new materials that are not just soft to the touch, but also durable,” Fisher said.
That’s in part due to the shift toward synthetic leather. “Leather is a little more resistant to scuff and soils than cloth materials would be,” Gruber said. “Our research has shown that consumers don’t even know that it’s not leather.”Another area where automakers are beginning to invest more attention is the durability of their infotainment systems. Infotainment glitches are among the most commonly cited defects in studies of new vehicles by Consumer Reports and J.D. Power.
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