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Bob, a South African digital commerce company that integrates marketplace, payments, shipping and collection services under one brand, has appointed Anita Erasmus as CEO-designate, effective 1 March 2026.
Erasmus will serve in this capacity for a six-month transition period, working closely with co-founder and MD Andy Higgins to ensure a smooth leadership handover, before formally assuming the role on 1 September 2026 as part of the company’s broader leadership evolution. Higgins will transition into the role of executive director of strategy and chief of payments, where he will focus on advancing the company’s payment service, Bob Pay, and leading long-term strategic initiatives. The business is entering a new phase of operational maturity. Following its strategic rebrand to Bob in 2023, the company has sharpened its focus on delivering an integrated commerce experience designed to simplify how South Africans buy, sell, pay and deliver online. “This is a pivotal moment for Bob because we are entering a new phase of growth and maturity as a business,” says Higgins. “With a strong foundation in our product, culture, and market position, the focus now shifts towards strengthening what works, deepening our impact, and leading Bob confidently into its next chapter.” As part of its continued growth strategy, the company will focus on platform integration across its services, operational efficiency and innovation to enable seamless digital commerce experiences and strengthen South Africa’s entrepreneurial ecosystem.
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