New Champions League format will likely devalue currency of major match-ups

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New Champions League format will likely devalue currency of major match-ups
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The biggest teams facing each other more often is in danger of only serving the interests of Uefa, and not of football

There is an argument that for a few years the draw has been the best bit of the group stage of the. Here they are, the Fates, the sleek besuited former players, smiling and speaking only in corporate banalities, shaping destiny through the medium of miniature plastic footballs and glass bowls.

This is content production pure and simple, games for the sake of games, the sense of football transformed into entertainment product intensified by the game show dynamic of Ronaldo pushing a large football-styled button to a dramatic clang of music. “Cristiano, Brest v Sturm Graz, is that your final answer?”

Uefa may speak excitedly of more of the big teams facing each other more often, but if they’re in games that don’t really matter, so what?

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