Some Southern California insurers have begun offering Medicare Advantage plans with culturally targeted benefits for Asian Americans, Latinos and LGBTQ+ people.
As many as 9,000 Americans die each year after receiving the wrong prescription drugs or doses. Pharmacies are fighting a bill to shed light on the problem.Proponents of these new culturally targeted plans say they can offer not only trusted providers who understand their patients’ unique context and speak their language, but also special products and services designed for their needs.
“It’s strange to think about commodifying and profiting off people’s racial and ethnic identities,” said Naomi Zewde, an assistant professor at the UCLA Fielding School of Public Health. “We should do so with care and proceed carefully, so as not to be exploitive.”Still, there’s plenty of evidence that patients can benefit from care that is targeted to their race, ethnicity or sexual orientation.
A November 2020 study of almost 118,000 patient surveys, published in JAMA Network Open, underscored the need for a connection between physician and patient, finding that patients with the same racial or ethnic background as their physiciansto rate the latter highly. A 2022 survey of 11,500 people around the world by the pharmaceutical company Sanofi showed a legacy of distrust in healthcare systems among marginalized groups, such as ethnic minorities, LGBTQ+ people and people with disabilities.
Clever Care, founded by Korean American healthcare executive Myong Lee, aimed from the start to create Medicare Advantage plans for underserved Asian communities, said Peter Winston, senior vice president and general manager of community and provider development. “When we started enrollments, we realized there is no one ‘Asian,’ but there is Korean, Chinese, Vietnamese, Filipino and Japanese,” Winston said.
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