Authentic Brands Group will expand Boardriders branded shop-in-shops, retail stores, e-commerce and wholesale distribution as well as establish an online marketplace.
Authentic Brands Group will look to expand Boardriders branded shop-in-shops, retail stores, e-commerce and wholesale distribution, as well as establish an online marketplace, after finalising its deal to buy the parent of Billabong and Quiksilver.
Boardriders has operations across the Americas, Europe, Australia and Asia via a network of 500-plus owned retail stores, 7000 wholesale accounts, and e-commerce sites in 35 countries. It posted about $US1.8 billion in top-line sales last financial year to October 31.ABG staff visited Australia in January as part of its due diligence process and will now likely send a team down under to hammer out final details with regional operating partners.
“The company is in discussions with several current and new operators in key regions to manage the manufacturing, physical retail, e-commerce and wholesale operations of Boardriders,” it said in a statement. Boardriders has a big business in Australia and NZ. It has its regional HQ at Burleigh Heads, Queensland and an office at Torquay, Victoria. It has about 300 corporate staff and 1200 working in retail at its 157 stores.
“They need to find a middle ground. They need enough relatively locally to sell products because there are differences in countries and regions.”
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