The updated Porsche badge, part of the brand’s 75th anniversary year, subtly reshapes every element to keep the logo current in the age of electrification
isn’t the only company to have a rampant horse on its badge. Although the Italian stallion was originally associated with 1930s racing Alfa Romeo, Enzo Ferrari’s former team, it has been associated with Ferrari’s own cars since the first Ferrari 125 S of 1947. The following year, a new sports car maker emerged from the ashes of post-war German industry. Porsche’s badge has more in common with traditional heraldry than its Italian counterpart.
The draughtsman behind the logo was one Franz Xaver Reimspiess, an Austrian engineer responsible for much of the mechanical innovation behind theThe new crest maintains the form and dimensions of the original but tightens up every element.
The original crest was given a refresh in 1954, then again in 1963, 1973, 1994, 2008 and finally in 2014. This new badge will make its debut on the new Porsche Panamera, due at the end of 2023. The company keeps historic badges in production, however, as the Porsche Classic restoration service needs to have access to every conceivable part. With 75 years of heritage to preserve, plus high hopes of at least another 75 to come, brand identities are precious enough to need continuous care.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
500 jobs to be created at two new sites in ScotlandThe company is investing £30m in testing at its Glasgow and Stirling sites.
Read more »
Spyware maker NSO has a new owner amid new hacking reportsPegasus-pusher NSO gets new owner keen on the commercial spyware biz
Read more »
Three New China-Russia-Iran and Iraq Agreements Confirm The New Oil Market Order | OilPrice.comThree most recent principal cooperation agreements between China, Russia and Iran will have immediate consequences for oil and gas flows around the world and their pricing
Read more »
5 summer camps that make for a memorable school holidayThese summers camps are perfect for children looking to try new activities and make new friends
Read more »
Thug on the run after German shepherd mauls seven-year-old child in horror attackCOPS are hunting for a dog-owner after a German Shepherd mauled a 7-year-old child and two others in a horror attack. Police scrambled to the scene in Thornton Heath, London, just before 9am yester…
Read more »
Dog found dumped in Newry was so neglected he had to be put to sleepAfter giving him immediate medical care and making him comfortable, the vets felt it would be kinder to let him slip away peacefully with their help
Read more »