As the country music community continues its work to improve the gender imbalance at country radio, a new study proves things are only getting worse.
As the country music community continues its work to improve the gender imbalance at country radio, a newAdjunct professor Jada Watson from the University of Ottawa published a study on Friday , via SongData that focused on the spins across the day. Titled, the findings further the ongoing argument over the lack of diversity as females were drastically underrepresented in spins throughout the day.
The new study reports that the ratio of spins by males to female artists in 2018 was 9.7:1 with spins for women averaging 4% at its best and 1.7% at its worst during overnight and the morning , respectively. reports, looking at how men, women and male-female artists are represented by total spins and according to the five dayparts,” Watson says.
Male-female ensembles are so significantly underrepresented throughout out this entire period and across every daypart that their total spins are less than half those granted to songs by men in the AMD. Additionally, her research shows that women receive drastically less spins than men throughout the 24-hour cycle. “When the bulk of radio’s listening audience is tuning in, not only do they hear fewer songs , but they also hear few women ,” Watson writes in the study. “In fact, in light of the 11+ to 1 ratio of spins, it would be entirely possible that a station’s listeners could commute to or from work and not hear a single song – let alone a current song – by a women.
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