A new report from the Cancer Council shows zero-alcohol beverages could lead young people to alcohol consumption later in their lives. The survey shows the over a third of youngsters have consumed a zero-alcohol drink, with the majority of them admitting they look rather appealing.
Zero-alcohol beverages are meant to be used as a solution for adults who suffer from addictions or for people who need a non-harmful alternative for their social outings.A survey by the Cancer Council shows 53 per cent of teenage participants aged 15 to 17 found zero-alcohol drinks "appealing".
"Over 80 per cent recalled seeing these products for sale and a very similar percentage recalled seeing zero alcohol adverts.
Julia Stafford, Deputy Chair of Cancer Council’s Nutrition, Alcohol and Physical Activity Committee, says it can be difficult to tell the difference between non-alcoholic and alcoholic beverages of the same brand. "What we're concerned about and what our research seems to be suggesting is that young people are being heavily exposed to zero-alcohol products - for example through advertising, TV and social media - and seeing the products in supermarkets and convenience stores. And so they're being exposed to even more alcohol brand marketing than they were before.
In a written statement to SBS, Alistair Coe, the Executive Director of ABA, points to dropping rates of underage drinking. But the creators of the report have called on federal, state and territory governments to intervene before these figures begin to change.
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