As the NCAA works to find a way to manage the way athletes are compensated for name, image and likeness, other threats are gathering.
At a reception attended by several university presidents in Manhattan, Arizona State President Michael Crowe was asked to ponder a not-too-distant future where Sun Devils football and basketball players get a cut from the billions of dollars their sports generate in media rights deals. “I don’t support that. And so are we preparing for it? The answer is no, we’re not,” Crowe recalled.
cases paved the way for college athletes to profit from their fame and for schools to direct more money into their hands. One of the rulings was appealed all the way to the Supreme Court, where justices ruled 9-0 against the is another antitrust case, seeking damages for some athletes who were denied education-related stipends that were the result of the Alston case. But the California case is widely seen as the biggest threat to a longstanding amateur athlete model that isn’t changing quickly enough to satisfy its opponents. “I’ve seen college athletics leaders say they want a sustainable and ‘legally defensible model.’ They then say Congress is the only place that can create that model.
. Essentially, it would be time to pay the players. “The writing has been on the wall for some time, with cases that come up specifically through the Ninth Circuit and we haven’t really seen a huge seismic shift on the
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