Exclusive: In their first interview since the election, the 20-somethings behind the viral video of the UK election campaign explain how they made it happen latikambourke
One of the most ambitious and effective tactics of the Conservatives' election campaign - getting Prime Minister Boris Johnson to star in a parody of one of Britain's best-loved films - nearly didn't happen. And when it did, the team of Antipodeans behind it had just 24 hours to produce it,The idea to have Johnson deliver a campaign message in a send-up of a famous scene from the beloved Christmas filmduring the Liberals' election-winning campaign in May.
It was late November when the TG team suggested the PM should adapt his "Get Brexit Done" message to the scene from the Christmas favouriteAfter a test-shoot filmed on November 21 using TG staff, everyone, from the PM down was on board. But the next day the Labour candidate for Tooting, Rosena Allin-Khan posted her own low-quality rip-off of the same scene, causing the Tories to shelve theirs.
Johnson had just finished hosting a NATO summit in Watford where he had been avoiding appearances with Donald Trump due to the US President's unpopularity in Britain. He had also crammed in three hours of preparation for the upcoming debate with Labour leader Jeremy Corbyn. And while Grant grudgingly praised the clip as "well done" with "very high production values" he said it was clear evidence "the Conservative party have an awful lot of money".
Topham and Guerin said they carefully created a digital broadcast strategy centred around three key digital moments. The second big video was a slick political advertisement with actors arguing over Brexit. The Conservatives bought prominent advertising space on YouTube and the video attracted 3.7 million views on that platform alone.parody. The final two videos were held back until the final week of the campaign.
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