There are banners in downtown Auckland and an occasional big-screen advertisement, but other than that, one of the globe’s major female sporting events could easily be missed.
To be fair, the smaller cities where matches will be played — Dunedin, Hamilton and the capital city of Wellington — have more signage welcoming the tournament. The buzz in those communities is palpable, even if ticket sales have lagged.
“We know that Kiwis are late ticket purchasers when it comes to tournaments that are played on their shores,” Fatma Samoura, FIFA secretary general, said Wednesday. “We still have tickets available for some matches. So my only plea is don’t wait until the last moment.” “We don’t see soccer as our sport. That’s the bottom line,” Bruce said. “That link to nationalism is harder to make with a team that’s not likely to compete in the semis and the finals.”
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