The sale will see DAZN acquire Foxtel's sports broadcast rights, including cricket, AFL, and NRL. News Corp will receive a 6% stake in DAZN and a board seat.
News Corp and Telstra will sell Foxtel in a $3.4 billion deal with global sports streaming giant DAZN , relinquishing control of its entire portfolio of domestic and international sports broadcast rights including cricket, AFL and NRL. British platform is backed by billionaire Len Blavatnik and run by Shay Segev, former chief executive of gambling giant Entain. The $3.
4 billion deal, which is still subject to regulatory approval, could boost the international profile of Australian sport and provide a major windfall to DAZN, which remains relatively unknown in Australia. News Corp, the Murdoch-controlled media empire, will get a 6% stake in DAZN and a board seat in the deal. DAZN (pronounced “Da-Zone”) is a British sports and entertainment streaming platform that was launched in 2015. In recent years, it has aggressively expanded its coverage by signing deals with sporting leagues for broadcasting rights and acquiring controlling stakes in other broadcasters. The company claims to be one of Europe’s largest sports streaming services, with about 20 million paying subscribers and close to 60 million users. It claims to stream more than 90,000 live events each year with a reach of 300 million viewers. DAZN describes itself as “the home of European football, women’s football, boxing and mixed-martial arts and the NFL internationally”. It also broadcasts the Bundesliga, Serie A, La Liga, Ligue 1, Formula 1, NBA and Moto GP and has secured rights to the 2025 Fifa Club World Cup. When the deal was announced, a Foxtel spokesperson said the business was considering bringing DAZN content to its Australian customers in future, but for now the local rights to the events listed by DAZN are held by a variety of broadcasters, primarily beIN Sports for European domestic football leagues
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