News publishers are getting in on the TikTok trend.
That’s according to a brand new survey published Wednesday evening by the Reuters Institute and University of Oxford. The survey found that, from a global standpoint, about half of the world’s top newsrooms are now regularly posting on the ByteDance-owned app.
The top 10 accounts in the United States by audience, in descending order, are: NowThis, ABC News, NBC News, CBS News, NowThis Politics, Yahoo News, Brut America, The Washington Post, USA Today, and CNN. Nic Newman, who drew on interviews from 20 different news organizations and individuals to author the report, told CNN that newsrooms are using the platform to cover a wide range of stories.
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