NFL is the latest league to foray into streaming

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NFL is the latest league to foray into streaming
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With streaming services eager to acquire live content, professional sports leagues in the U.S. are taking the next steps.

Roger Bennett remembers calling his father in Liverpool, England, and having his father hold the phone next to the television so he could experience his beloved Everton in the FA Cup semifinals.

More than half of this season's 103 games in the Walt Disney Co.’s agreement with the NHL will be exclusively on ESPN+ and Hulu this season. Turner Sports has the option to add games to air on HBO Max as part of its seven-year deal. While viewing habits are one reason for the addition of streaming packages, another is technology. The rollout of 5G four years ago made leagues realize that video quality and presentation could be on the same level as what's found on a linear broadcast.

MLB’s Advanced Media division branched out to create direct-to-consumer services for HBO, World Wrestling Entertainment and Major League Soccer until it was spun off in 2015 as BAMTech Media and eventually bought by Disney.

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