The move to Inglewood from Culver City comes after NFL Media struggled for years with outdated technology.
For a glimpse of the NFL’s media ambitions, step inside the league’s new studio and office complex in Inglewood.Stan Kroenke’s $5-billion, 298-acre Hollywood Park
“This facility was designed for the world that we are in now, and what we think the world will look like in the future,” said David Jurenka, NFL Los Angeles general manager and NFL Media senior vice president., the league is looking to turbo-charge its media strategy. While long working alongside its broadcast partners, CBS, NBC, Fox and ESPN, the NFL has steadily raised its own profile to reach millions of its fans.
The two-year construction was complicated by the coronavirus pandemic. The league spent an extra $3 million to redesign elements and install a cutting-edge air filtration system, “touchless” doors and faucets, plexiglass barriers, and, in the employee cafeteria, an extra chef station instead of a salad bar.
Earlier this year, the league struck a series of new TV rights deals to fortify its financial foundation.doubled in value to more than $100 billion over the 11-year life of the agreements, which kick in with the 2023 football season. In addition to contracts with its longtime TV partners, the NFL signed an average $1-billion-a-year pact for 15 Thursday Night Football games each season to run on Amazon Prime Video starting in 2023.
“When we look at the NFL, it is an entity that has gone very far beyond just putting on games ... and selling tickets for people to come and watch,” Ganis said. “It is developing into a full-fledged, global multimedia enterprise.” For 18 years, the NFL Network and NFL.com operated from an unremarkable three-story office building in Culver City.
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