NFL games have drawn an average of 17.3 million viewers through the first four weeks of this season
“The NFL agreement will turn out to be some of the best commitments these networks ever made,” said Ed Desser, a sports media consultant. “It may be a big bet, but it’s the safest bet.”
NBC’s Sunday night telecast of the Tampa Bay Buccaneers’ narrow win over the New England Patriots drew an average of about 28.5 million viewers across TV and digital platforms, making it the most-watched Sunday Night Football game since 2012, the network said. The game had: Mr. Brady, quarterback for Tampa Bay, returned to his former home, where he had won six Super Bowl titles.NBC Sports Chairman Pete Bevacqua said the presence of fans at stadiums was clearly having an impact.
“There’s been a preponderance of close games,” including in the highest profile prime-time contests, said Michael Mulvihill, head of strategy and analytics at Fox Sports. “We’re seeing an increase among both younger and older viewers.” The Mannings’ alternate show, which will take place 10 times this season, attracted 1.9 million viewers in its last installment in week three, according to ESPN. “We’re seeing the ultimate validation after only a couple of weeks. We’re fielding more calls from high-profile people asking to be guests on the Mannings’ show,” said Burke Magnus, ESPN’s president of programming and original content.
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